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50 years of research into the secrets of Human DNA has brought the industry to a tipping point, a time of rapid growth and extraordinary benefit for consumers.

• The Human Genome Project ended a quest to map the human genome and began a revolution in health and wellness.
• The ability to personalize and customize nutritional supplements based on your DNA and your lifestyle is now a reality.
• GeneWize Life Sciences brings you the benefits of these advancements in DNA guided health and beauty products.

Genetics and nutrigenomics (nutrition and genetics) is rapidly transitioning from pure research to high-value consumer products that change the way we live.

“DNA analysis can identify potential health problems and prevent drug reactions.” — MSNBC 1/25/2005

“Genetic testing sounds like a concept straight out of a science fiction novel. But this chance to peek into the future of your health is an opportunity some people are taking today. People with a family history of certain medical conditions can plan for their futures by understanding their health risks.” — CNN 4/12/2006

“[There's a] new and growing industry in personal DNA analysis” — Time Magazine, “Diving into the Gene Pool”, 8/20/2006

“Genetic testing is already a $5 billion industry. But if you want to scan your DNA for potential diseases, you have to choose between a research institution, which can take weeks to return results, and a commercial lab, which can be expensive.” Business 2.0 — “Spinning Gold from the Double Helix”, 6/19/2007

“Google-Funded 23andMe Offers $999 DNA Test — The mission of 23andMe is to take the genetic revolution to a new level by offering a secure, Web-based service where individuals can explore, share and better understand their own genetic information,” said 23andMe co-founder Linda Avey. Eventually users, who sign up for the saliva test online and receive it by mail, will also be able to participate in research.” Reuters — 11/9/2007

Tags: dna analysis, dna test, double helix, genetic testing, human dna, human genome project